When to invest in social media support if you’re in a regulated industry?

When to invest in social media support if you’re in a regulated industry?

When it comes to social media, the regulated industries are often the last ones to invest, as it can be tougher to decide what content to actually put out into the ether. But the fact is that it's becoming more and more important for companies in all industries to have a presence on social media.

Why?

Because it's where your audience is. Even in a regulated industry, people don't just watch Netflix or read books anymore—they're online, interacting with each other and consuming content. And if you want your business to succeed, you need to be where your customers are. And part of that is going to be online.

So what should you do about this?

First, consider how much time and energy you're willing to put into your social media presence. You might not have anyone in your team or company who has time for this kind of work, which means hiring someone- whether in-house or outsourced- may be your best bet—but even then, make sure they have experience with other regulated businesses so they know what goes into creating an effective marketing strategy for these kinds of companies.

Second, consider how much money you're able to invest in your social media presence. There are many package options available to you, and you’ll need to decide whether you’d like a lower-priced package that will focus on brand presence and customer service, or higher packages that will be growth focussed.

Both options are valuable, and they often go hand in hand, but having a candid conversation about your budget and your expectations prior to signing up will mean you get the very best outcome for your business.

If you’d like to have a conversation about how your company could have some tailored support for your social media, get in touch, it would be great to see if we can help you.