Re-purposing your social media assets is not regurgitation. It’s re-imagining.

Re-purposing your social media assets is not regurgitation. It’s reimagining.

When you repurpose your media, you can create a lot more value for your brand and increase the impact of your message.

Same story, presented a different way = Reinforce your brand message.

You can change the images, amend some of the text, turn a video into a blog post, turn a blog post into a series, or turn podcast audio into a video short. Sometimes you might simply reuse the post with tiny tweaks or amendments a few months later, but you have to be willing to take a risk and think outside the box, allowing you to tell a great story and build momentum for your brand.

When you create content that is based on your core values and has your central brand message within it, that great creative work should be celebrated and used again and again.

Great content shouldn't just be used once—it should be reused, recycled, and repurposed in multiple ways to reach as many people as possible with your message.

My team here at Sheldon.Social works so hard to create original, beautiful content that we can use over and over again for different platforms: social media posts, blog posts, email newsletters… the possibilities are endless! And our clients benefit from having an evergreen catalogue of content that they can reuse.

We make the most of social media assets by giving them a new life—and a new audience—through cross-platform storytelling.

It really is time to stop thinking of repurposing your media assets as regurgitation. We're here to tell you that repurposing is reimagining—and reimagining is the only way to keep up with the speed at which the world is changing.

If you're not using your existing content in new and exciting ways, then you're missing out on opportunities to reach new audiences, engage existing ones, and create fresh content that speaks to the needs of your audience.

I know how important it is for businesses like yours to be able to continue connecting with customers and prospects through quality content. That's why we work hard every day to help our clients stay ahead of the curve in terms of what they're producing—and how they're producing it.

I find that sometimes we get so used to looking at things in one way that we forget what else they can be. And when we do that, we miss out on a whole world of possibilities for making our media assets even more impactful.

So when you're repurposing your media assets, remember: it's not regurgitation. It's reimagining!

I find that sometimes we get so used to looking at things in one way that we forget what else they can be. And when we do that, we miss out on a whole world of possibilities for making our media assets even more impactful.

So when you're repurposing your media assets, remember: it's not regurgitation. It's reimagining!