Organic Content Strategy: The Benefits of Organic Social Media Marketing & Paid Marketing

One of the most important elements of organic content strategy is understanding your audience.

What are their needs and wants? What kind of information are they looking for?

Why?

Essentially, why are you relevant to them?!

Once you have a good understanding of your audience, you can create content that is tailored to their needs, interests, values, and pain problems. This will help you attract more readers and followers, but the right readers and followers, you know, the ones that ultimately transform into warm leads, and then into customers.

Once you know who you’re speaking too, an important aspect of organic content strategy is creating high-quality content. In today's digital age, readers are inundated with content from a variety of sources, in a variety of styles, much of it is well produced or full of value. To stand out from the competition, it's important to create content that is well-written, informative, and engaging.

It means you need to give it time.

Taking the time to research your topic, using engaging visuals, and writing in a voice that is authentic and relatable. Also, worth thinking about is that with more businesses using AI, we need to stand out on our social media platforms with good quality content that speaks directly to our audience. AI can sometime help of course, but if you’ve done that all important research on your audience, you’ll know exactly what to create to help them.

Finally, organic content strategy is about more than just creating good content.

It's also about promoting your content and getting it in front of potential clients, which might be off of social media. This can be done through a variety of channels, including you website, email marketing, or something like blogging on Medium. By promoting your content in these ways, you can reach a wider audience and ensure that your content is seen by those who are most likely to become customers.

Organic Social Media Marketing

As the world of marketing continues to change and evolve, (hasn’t it always?!) so too does the role of organic social media marketing. In the past, organic social media marketing was used primarily as a way to build brand awareness or to drive traffic to a website. However, its role has changed in recent years, and it is now seen as an essential part of any comprehensive marketing strategy. Social proof, a tool to create community and conversation, not to mention it has become far more SEO oriented.

Here are some of the benefits of organic social media marketing:

It's Cost-Effective

Organic social media marketing is one of the most cost-effective ways to reach your target audience. Unlike paid advertising, which can be expensive, organic social media marketing requires a smaller investment of time and resources. Of course, it takes time, any good organic social media campaign does, but that time is well spent when you’re building connections with potential clients and customers.

It's Targeted

When you use organic social media marketing, you can be confident that your message is reaching the right people. That's because you can target your audience by using the right keywords and location. SEO is important in your organic campaigns, and so many more people are using platforms like TikTok as a place of searching for content instead of Google, we can’t underestimate our ability to reach the right people.

It Drives Engagement

Organic social media marketing is an excellent way to encourage engagement with your brand. When people see that you're active on social media and that you're genuinely interested in what they have to say, they're more likely to become engaged with your company or product. Again, this sort of engagement takes time and dedication, but it is very much worth it.

When done correctly, organic social media marketing can help build loyalty and trust between you and your customers. By engaging with your audience (replying to comments, asking questions, inviting conversation) and providing valuable content, you can create a strong relationship that will last long after the sale is made. This is important because it leads to increased brand loyalty and a stronger online presence. This can then result in more followers, more engagement with your social media, and ultimately more engagement with your business meaning more sales/clients/customers.

Organic vs paid marketing. Which is better?

I’m not suggesting you don’t explore a paid for option with your marketing, paid ads absolutely have their place. But I always recommend an organic social strategy of some kind for all brands.

Sometimes the strategy is complex and robust, and costs thousands of dollars for us to execute. Sometimes a brand needs a much smaller, less hands on strategy that is easier to execute. Either way, organic has it’s benefits.

Both organic and paid are both legitimate marketing strategies that can be used for different purposes. However, they’re most effective when they’re used together.

Organic and paid marketing is often used in tandem with one another. Organic marketing can be used to pull in potential customers and create initial interested, which can then be followed up with paid marketing to push your product/service in front of prospects when they’re ready to buy.

So to sum up, organic social media marketing can be a great way to supplement your paid marketing efforts but it is the best way to pull in your potential customers and gain interest in your brand. By creating interesting and engaging content, you can attract attention and drive traffic to your website or blog. In addition, organic social media marketing can help build relationships with customers and potential customers, which can eventually lead to increased sales. If people find you through paid marketing, they are more likely to stay and follow you if you have good organic social media content to keep them interested in you and your brand… and not just interested, invested!