Are You Missing Out on These Game-Changing Instagram Tactics? Here's What You Need to Know

These might not have come directly from Adam Mosseri himself, but TikTok influencer Amy Marietta shared a recent Instagram call she had. As a social media manager or marketer, I think some of these tactics are worth considering, and some not. Here’s my breakdown:

⭐ Posting to the grid daily.

A good opportunity to upsell your package, but this will be a big increase in work load. You'll need to make sure you work well ahead for approvals, and also, need to accurately measure results to show to benefits to your client.

Perhaps test out a more regular pattern before changing your clients package, and then report back the good news to your client if successful. If if not, you’ll know you’re doing what you can to get the very best results for them. As always, test it out to make sure the tactics actually work for each client account.

⭐ Using Instagram editing tools, not CapCut or using videos with TikTok watermarks.

This one isn’t a surprise, but they’re encouraging use of the editing tools within Instagram, and videos made with CapCut or with TikTok watermarks will be shared less. Such a shame, as the in app editing just isn’t as easy!

In my opinion, ignore the in app editing tools. If you make better reels with CapCut rather than in the app, I say stick with the better quality videos. Your clients will be happier! You can test out in app editing on videos that require far less editing, and see how they perform.

As for the watermark, download without the watermark using a site like SnapTik. Simples!

⭐ 3-5 hashtags.

One to test out. I think this is a great change, and one that you can easily test on your client accounts. However, they still allow all 30, so test before choosing the sweet-spot for each account.

This also means your caption needs to be far more SEO focused, and really speak to the image you use, as well as the hashtags you choose. The caption is now a key way to get seen.

⭐ 6 stories per day.

Unless you have a client who is great at providing a lot of behind the scenes photos and footage, 6 stories per day is a big stretch.

Stories need to be really connective and show behind the brand. This is likely to not happen with many clients. Putting out 6 mediocre, or too many salesy stories because you don’t have other options, is just going to disengage the audience, and damage any work you’ve done so far.

I’d say, share the news with your client, and see if they have an bandwidth to provide you with more behinds the scenes footage.

⭐ More CTAs in stories.

This one makes sense! We all want that engagement on our client accounts, and adding stickers to encourage that low barrier engagement is a good thing.

The only sticker to be mindful of is the link sticker. Link stickers take the audience off of the platform- something that Instagram isn't going to love!

If you’re a social media manager or marketer, these updates are worth considering in your Instagram Tactics. But how achievable are they for most brands who don’t have a support team, or post to more than just Instagram?

(See Amy’s original video here https://vm.tiktok.com/ZMYQ8H54G/)